Our Marketing Approach

It is an integral part of our business to find buyers for houses, houses for buyers and tenants for landlords. This can only be achieved through an innovative and professional approach to marketing and advertising.

In a seller’s market anyone can look like a good marketer. However, when things turn around, and turnaround they sometimes do, an efficient, fresh approach is required. If not, one often finds the same properties on the market, being sold by the same estate agents, at the same price and often not selling for the same reasons.

We combine traditional real estate marketing methods with an exciting and effective blend of new media marketing. Our standard marketing methods include:

Traditional print media, which include prominent local and international newspapers and property marketing magazines.
Our popular monthly e-newsletter that is distributed to thousands of subscribers.

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A bi-annual glossy brochure showcasing a collection of the best properties available.

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Random post cards and mail drops announcing new property listings.
Pre-advertised show days at the home and at our offices. We also offer home staging services to sellers on request.
Large window displays at our offices located on the busy main road running through the central business district of our service area.
An interactive website () where all properties are listed and automatically updated to popular local and international property portals. These include some of the busiest property portals in the world (e.g. www.privateproperty.co.za and www.propertyjunction.co.za). At any given time, a property on our website will be displayed on a collection of other websites as well, which collectively attract millions of visitors from every corner of the globe every month. This should be compared to other estate agencies that do not have a fraction of the reach of the listings on our website.
Interactive mapping technology on our website enabling potential buyers to find local data on areas where properties are sold as well as directions to homes on show days.
Google Street View mapping on listings, if available.
Mail merges to our database of qualified property investors and buyers.
Viral marketing methods making use of social media websites, which include a company blog with a big subscriber base, Facebook, Youtube, Twitter, LinkedIn etc.
We have a regular Saturday morning slot on Southern Cape Stereo, a local radio station. We advertise great properties for sale and on show to the entire listener base of Southern Cape Stereo.